Who we are:
Bed & Blanket (Pvt) Limited (BBL) was established in 2005, as a new venture to expand the legacy of the Ashraf family business (Kuwait) in Pakistan as a distributor of all kinds of Blankets and other home textile products.
BBL imports manufacture & distributes a comprehensive range of Acrylic and polyester blankets, raschel blankets, flannel blankets, baby blankets, and other bed linen products including cotton & satin quilts/comforters, cotton, and polyester bedsheets, polyester-filled pillows as well as prayer mats to a wide spectrum of end-users.
Headquartered in Lahore, in a very short span of time, BBL had an immediate impact on the Pakistani market by offering a wide range of bedding items to suit every budget. The company’s target sales market grew to include its sub-offices in major cities of Pakistan including Karachi, Multan, Rawalpindi, Gujranwala & Peshawar, thus making the products easily accessible for end consumers and ensuring prompt customer care services nationwide.
BBL represents worldwide leading manufacturers which includes Textiles Mora, Spain that enables the company to offer prestigious Mora brand products like Mora Gold, Andalucia, Nova Linea, Mora Magic & many others.
BBL deals extensively with top Chinese manufacturers, which holds a significant share in the local market and carries its own retail brands that are supplied & distributed to all the major consumer markets of Pakistan.
BBL brands are highly recognized for their superior quality, aesthetic design, and extreme comfort.
Our services are customer-friendly, committed, consistent, and of required quality standards which are reinforced by the loyalty of our team who have been with BBL for many years.
Since its inception, BBL has focused on a wide variety of Blankets and other bedding items that help our customers sleep well. Therefore, it does not come as a surprise that our blankets, bed-covers, comforters, and pillows are on millions of beds across Pakistan.
The guiding force behind the success of BBL has been provided by its founder and Chairman Mr. Mohammad Ashraf. With His visionary leadership, wisdom, and business acumen, BBL has a rich history of innovation and sustainability and has grown to what BBL is today. The management is secured in the hands of its leadership as the founder’s passion and experience are reflected in the continuous research and development leading to an unparalleled expansion of our product range.
To be Pakistan’s best-integrated Blanket and Bedding products enterprise with a leadership position across products and markets, exceeding customers and stakeholders' expectations.
To offer products comparable to international standards, to be customer-focused and globally competitive through better quality, latest technology, and continuous innovation.
To supply world-class products of outstanding quality that give consumers a competitive advantage through superior products and value, so BBL can make every community, family, and individual SLEEP WELL.
To provide every customer with high standard Bedding and Blanket products at affordable prices without compromising quality. Our corporate commitment is to maintain a worldwide reputation of distinction in the home textiles market.